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This web site had the following in the site, "Welcome to Hardware and Handles website." Our analyzers noticed that the web site stated " When looking at handle display boards at your kitchen maker, ask them which handle suppliers support the kitchen industry - tell them you want Hardware and Handles because they support the industry and the people that work in it." The Website also said " No one ever regrets buying quality - support 100 owned and Operated NZ Business. New Zealand kitchen cabinet and joinery products. Visit Our Showroom, 51A Matai Street, Taupo. Can deliver most products overnight." The website's header had kitchen manufacturers as the most important optimized keyword. It is followed by designers, renovators, and builders which isn't as highly ranked as kitchen manufacturers. The next words hardwareandhandles.co.nz uses is architects. Graeme Spence was included and will not be understood by web engines.